Fractional marketing advisory · Dubai

Senior marketing experience.At a sensible price.

Get your free Marketing ROI teardown See how it works

I spent 15 years inside Dubai's marketing agencies, running the campaigns and the budgets. I know exactly where your money goes and what it should be buying you. Now I sit on your side of the table.

From AED 2,500/month · month-to-month · max 3 clients
Experience
15 years
inside Dubai's agencies,
running budgets like yours
Track record
40+ startups
guided over
the last decade
Focus
3 clients
at a time, maximum —
by design
Brands whose digital I ran, agency-side
NEOM·DUBAI AIRPORTS·DUBAI ISLAMIC BANK·L'ORÉAL·GENERAL MOTORS·KINDER·HARIBO·EMAAR
01 · Does any of this sound familiar?

Marketing rarely fails on execution. It fails because nobody senior decided what it was for.

Most businesses under a certain size have nobody whose actual job is to decide what marketing should achieve this year and how to get there. The work still happens. It just happens without a destination.

Scroll ↓
Juggling icon tile
You're the marketing department
Chess pawn icon tile
People who do, not decide
Blank brief icon tile
The brief nobody warned you about
Rising spend icon tile
Spend goes up, answers don't

That's what I do.

The gap isn't people who can do marketing — it's someone who knows what to aim at. I'm not here to run your marketing or replace anyone.

Behlül presenting a marketing budget review to a client team in a Dubai meeting room
Decide what you're aiming for

A clear answer to what marketing should achieve this year — the destination the work has been missing.

Choose the shortest path there

Channels, budget and sequence picked for the goal — not for what keeps everyone busy.

Keep execution on it

Whoever does the work — agency, freelancer, junior — stays pointed at the target, and you can tell.

02 · Why trust me with this

Almost everyone you can hire earns more when you spend more.

(I don't. My fee is flat — it doesn't move when your spend does.)
AED 2,500
where my fee starts —
flat, monthly, that's it
AED 12,500
what you save every month
vs a typical 15k agency retainer
0%
markup on your spend —
advice only, nothing to upsell
Everyone else
Paid more when you spend more
15,000+
/ month, agency retainer
40–60k
/ month, full-time director
Markup
on every dirham of spend
Bias
toward the channel they sell
Market Right
Advice only — nothing to upsell
Start free ↗
from 2,500
/ month, flat advisory fee
0%
markup on your spend
Monthly
month-to-month, cancel anytime
3 max
clients at a time

Fifteen years on the other side of that table, from boutique Dubai agencies to international networks. I know what things actually cost and where the padding hides. You're paying for judgment, not hours.

03
Some of the work

Fifteen years of work that had to work.

400%
vs year-one target
Brand identity boards
PIF-portfolio co.
A brand built from zero
A PIF-portfolio company entering the market with nothing in place. Brand identity, website design and build, then the paid and organic strategy that took it live. Year one closed at four times the client's own target.
1.5×
min. KPI beat, every event
Exhibition hall
DWTC · dmg events · Bench
The region's biggest events
Social and digital strategy across portfolio events. Different audiences, different objectives, tight timelines. Every event beat its KPIs by at least half again.
40+
startups guided
Startup team at work
2014 – 2024
First steps, done properly
More than forty local and regional startups taking their first real steps into marketing. The method never changed: name the objectives, tie each one to a return, then spend against them and nothing else.
Your project could be row four. Start with the free teardown →
Behlül Baqer
04 · How to judge me

"Don't take my word for it — take the teardown. If it isn't useful, you've lost thirty minutes."

I'm new enough as an independent that I'd rather you judge the free diagnostic than a testimonial. Read it, keep it, and decide from there.

Behlül Baqer, Founder — 15 years agency-side, Dubai
Get the free teardown
05
The engagement

A senior marketer in your corner, a few hours a month.

Without a marketing lead

The work still happens — content, ads, posts, reports. It just happens without a destination: busy, expensive, and impossible to judge.

Illustration: a frazzled owner juggling documents, invoices, calendars and error windows
Decisions on instinct · briefs without objectives
budgets up, answers missing · everyone waiting on you
With Market Right

One senior marketer pointing everything at the same target: objectives in business numbers, briefs your team can act on, and an honest monthly read of what came back.

Objectives set · briefs written · numbers read honestly
agencies accountable · monthly session + WhatsApp, 24h reply
Not included, by design: content production, media buying, development — or replacing anyone on your team. That separation is exactly what keeps the advice honest.

Advisory engagements start from AED 2,500/month. Deeper involvement is scoped in your teardown readout, so you only ever pay for what your business actually needs.

06 · A note from me
Behlül Baqer
BEHLÜL

Born agency-side, working for you.

I spent fifteen years agency-side in Dubai, from boutique shops to international networks, leading digital marketing for brands like NEOM, Dubai Airports, Dubai Islamic Bank, L'Oréal and Kinder — managing multimillion-dirham budgets with full ROI ownership.

I left because the incentive was always the same: bigger budget, bigger fee. These days I split my time between a small number of advisory clients and building AI-powered marketing systems.

|
Why I left
To be paid for being right — not for what you spend.
07

Fair questions.

Why not just hire an agency?

An agency sells you execution, and earns more the more you spend. I make sure whoever executes — agency, freelancer, or your own team — actually delivers ROI. I'm the only marketing person you'll pay who has no incentive to inflate your budget.

Why not a full-time marketing hire?

Do both, in the right order. I help you set the objectives and get momentum now. When you're genuinely ready for a full-timer, I'll help you hire the right person and hand them a business that already knows what it's aiming at.

How is this so much cheaper than hiring someone senior?

Two reasons. I cap my client list at three, so this stays senior work rather than an agency in disguise. And my AI systems handle the grunt work — reporting, monitoring, analysis — so your retainer buys judgment, not billable busywork.

What don't you do?

Hands-on production: content, design, media buying, development. Your team or a vetted partner executes; I make sure they're aimed at the right thing. That separation is exactly what keeps my advice honest.

We haven't really started marketing yet. Is it too early?

That's the best time. Most of the money I've seen wasted went out the door in the first six months, on channels chosen before anyone agreed what success looked like. Getting the objectives right before you spend is far cheaper than correcting course after.

08
Start here, free

The Marketing ROI Teardown

A written diagnostic of your marketing, delivered as a document and walked through with you in 30 minutes. No pitch deck, no obligation — the document is yours whether or not we ever work together.

01Spend reality check — where your budget goes vs. where your customers are
02Channel scorecard — what's working, what's decorative
03Agency value audit — whether your vendors deliver what they charge for
04Three quick wins — actionable this month, free or cheap
05The gap that matters — the one thing holding the rest back

Haven't started spending yet? Say so in the form and the same five sections are rewritten for where you actually are.

Week 1
Teardown
Free. You keep the document either way.
Month 1
Objectives & route
What to deliver, which channels, what the budget should do.
Ongoing
Guide & keep honest
Monthly sessions, briefs, a straight read on the numbers.
Marketing ROI Teardown · sample page
Where your budget goes vs. where your customers are
Red pen striking a budget line
— this line is why you're overpaying

Two ways to start.

Request the teardown
Or just message me

Faster if you'd rather ask a question first. It's me on the other end, not an assistant.

WhatsApp +971 50 758 5011
No newsletter, no follow-up sequence. I read these myself and reply within two working days. I do two teardowns a week, properly — if the slots are taken, you're queued for the next.